Fresh look for Legal's new ads

Fresh look for Legal's new ads

By Herald staff
Saturday, September 17, 2005

Certain effects of eating oysters are well-documented. Add laughter to the list.

      Edward Koren's distinctive, fuzzily drawn cartoons have been appearing on the cover and inside The New Yorker magazine, as well as in other major publications, for decades. His illustrated books include ``How to Eat Like a Child.'

      Now Koren is lending his artistic talents to Boston-based Legal Sea Foods' marketing efforts.

      Koren, who previously illustrated the cover of Legal Chief Executive Roger Berkowitz's ``The New Legal Sea Foods Cookbook,' recently penned this cartoon for the restaurant chain, which is promoting oysters. The cartoons will appear in print ads in Boston magazine, the Improper Bostonian, Washington Monthly, Wine Spectator and others, as well as on restaurant place mats, posters and menus.