Most Admired Brand by Readers' Choice - Boston Business Journal, 2014

Posted in Media Coverage

"The Most Admired program is extremely competitive. You can imagine the criteria that filtered through voters' minds as they filled in the blanks: the quality of the companies products; their track records as corporate citizens; and their roles in defining and reshaping the local economy. In a place with as many great companies, executives and brands as Boston, reaching the top of a "most admired" list is no small thing. In truth, few places in the U.S. have the ability to match the branding power of a Dunkin' Donuts, the Boston Red Sox and Legal Sea Foods. And its no exaggeration to say that all three brands could be part of a typical day for a Bostonian: A coffee at Dunks on the way to Fenway Park, and after the game dinner at Legal's." - Boston Business Journal