LEGAL SEA FOODS BEGINS 2024 WITH A SPLASH,CELEBRATING “CHOWDA DAY” AND FREE LOBSTER ROLLS

Legal offers $1 cups for “Chowda Day” and FREE Lobster for Rewards Members for a limited time!

BOSTON, MASS. – (January 4, 2024) – Legal Sea Foods is starting the new year by announcing a boatload of exciting offers. On January 15, the tradition continues as the restaurant will celebrate its own “Legal” holiday, “Chowda Day,” offering cups of its beloved New England Clam Chowder for just $1. On January 16, the restaurant is also launching its first-ever limited-time offer where rewards members will receive a FREE Maine Lobster Roll when purchasing one of the iconic rolls at regular price – BOGO!

Legal Sea Foods’ “Chowda Day” returns, following City Council President, Ed Flynn’s official proclamation in Boston last year. Proceeds from “Chowda Day” will be donated to support life-saving research at Boston Children’s Hospital. New this year, Legal is celebrating Chowda Day online too at Shop Legal Sea Foods – where customers can order and ship two quarts of chowder anywhere in the U.S. for just $20. The brand hopes to break the all-time “Chowda Day” record of over 9,000 cups ordered and calls on chowder fans to help hit 10,000 cups this year.

“Our New England Clam Chowder is a beloved part of Boston’s heritage,” said Matt King, Legal Sea Foods Brand President and COO. “Legal Sea Foods is thrilled to continue the Chowda Day tradition and give back to help kids at Boston Children’s Hospital. We are grateful for the ongoing support of our cherished guests and extraordinary restaurant team who continually surpass expectations and make it possible to do what we do.”

The fundraising event is just one of the various initiatives Legal Sea Foods is dedicated to in its ongoing commitment to supporting groundbreaking work at Boston Children’s Hospital. The brand also holds an annual gift card fundraiser to directly benefit Boston Children’s Hospital and Dr. Leonard Zon’s zebrafish lab, which is a part of Boston Children’s Stem Cell Program. In 2023, Legal Sea Foods donated $100,000 of proceeds raised directly from “Chowda Day” and gift card promotion to advance the hospital’s groundbreaking research efforts.

“We extend heartfelt appreciation for the commitment and invaluable backing poured forth by Legal Sea Foods over the last 30 years. We take pride in our enduring alliance and are eager to see what’s on the horizon,” expressed Mike Bornhorst, Vice President, Corporate Development, Leadership Giving and Special Events, Boston Children’s Hospital.

If Chowda Day is not enough of a steal, starting January 16 Legal Net Reward members at Legal Sea Foods can receive a FREE half pound Maine Lobster Roll. For the first time ever, the restaurant is offering a buy-one-get-one-free offer. This signature New England-style dish is loaded with a half pound of Maine lobster meat and served traditionally with lemon mayo and chives or warm butter-poached on top of a perfectly grilled bun. The BOGO promotion is only available to its Legal Net Rewards program members. Diners have until January 31 to sign up online by creating an account at legalseafoods.com/loyalty, downloading the new Legal Net Rewards app, or in-restaurant by scanning a QR code. For more information, visit legalseafoods.com or follow along on Facebook @LegalSeaFoods, Twitter @LegalSeaFoods, or Instagram @LegalSeaFoods. This is a limited time offer and will be gone after January 31st.

About Legal Sea Foods
Seventy years ago, Legal Sea Foods opened as a fish market in Cambridge, MA and has since cast a wider net – now operating 25 restaurants along the east coast as well as its own Quality Control Center on Boston Harbor. Legal Sea Foods’ iconic tagline, “If it isn’t fresh, it isn’t Legal!” speaks to its legendary fanaticism for seafood quality and safety. The restaurants serve over 40 varieties of fresh fish and shellfish throughout the year; the menu highlights quintessential New England fare, including its famous New England Clam Chowder that has been served at nearly every Presidential Inauguration since 1981. To learn more, visit https://www.legalseafoods.com/.

About PPX Hospitality Brands
PPX Hospitality Brands, headquartered in Boston, is a leading restaurant group, renowned for brands, Smith & Wollensky, Strega Italiano, and Legal Sea Foods. The group specializes in providing exceptional service and creating memorable experiences for guests. PPX demonstrates an unwavering commitment to culinary excellence, implementing paramount importance on food safety, product quality, and sustainable practices, setting industry benchmarks for its peers.

In 2024, PPX Hospitality is set to inaugurate its cutting-edge Innovation Center (IC) located in Milford, MA. This avant-garde facility, sprawling over 30,000 square feet, is designed to integrate pivotal operations ranging from stringent quality control, central commissary, and distribution to e-commerce, retail fulfillment, and advanced research and training modules. The center will foster creativity, serving as a dynamic platform for experimental endeavors and content generation, thereby amplifying the distinctiveness of the brands under the PPX Hospitality umbrella. For more information, visit ppxhospitalitybrands.com.

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