Legal Sea Foods Launches New Loyalty Program

The Boston-based restaurant brand debuts, “Legal Net Rewards,” a free program for diners to earn points that can be redeemed for complimentary menu items

BOSTON, MASS. – (January 26, 2023) -​​ Legal Sea Foods, the iconic New England-based restaurant brand, recently launched its new loyalty program, Legal Net Rewards. With each visit to any Legal Sea Foods restaurant, enrolled guests can earn one point per dollar spent. Points can be redeemed for exclusive rewards including signature Legal menu items like their famous New England clam chowder, a lobster dinner for two, and more. Diners can sign up by creating an account on the new Legal Net Rewards app on iOS or Android, online at legalseafoods.com, or in the restaurant. The day after enrolling, new members will receive a free cup of New England clam chowder.

“We are thrilled to launch our new loyalty program as a way to extend our appreciation and deliver personalized value to our loyal guests. Legal Net Rewards offers diners more of what they love, and strengthens the long-lasting relationship we have with all who dine at our restaurants.” – Matt King, Brand President and COO of Legal Sea Foods

Loyalty Program Benefits:

  • 150 points: cup of New England clam chowder
  • 200 points: $10 reward dollars
  • 500 points: $25 reward dollars
  • 700 points: lobster roll
  • 1,000 points: $50 reward dollars
  • 1,700 points: lobster dinner for two
  • Sign-up reward: cup of New England clam chowder sent 24-hours after sign up
  • Birthday reward: free dessert valid month of birthday

Legal Net Rewards’ members can accrue points for each visit to Legal Sea Foods. Members can choose to cash-out early or save their points for a larger reward. Points do not expire, but redeemed rewards will expire after 30 days. To redeem a reward, login to your Legal Net Rewards account on the app or online to convert points. Once redeemed, the reward will be active and ready to use during your next visit to the restaurant. The program can be applied at all restaurant locations, on take-out orders placed over the phone or in-person and when redeeming gift cards. Guests will be able to earn points on purchased alcoholic beverages, but will not be allowed to apply their dollar rewards in exchange for alcoholic beverages. The program cannot be applied when buying gift cards, at private events, or take-out orders placed online.

Guests can contact rewards@legalseafoods.com or call (617) 958-4573 about the loyalty program. For more information, visit legalseafoods.com or follow along on Facebook @LegalSeaFoods, Twitter @LegalSeaFoods, or Instagram @LegalSeaFoods.

About Legal Sea Foods

Seventy years ago, Legal Sea Foods opened as a fish market in Cambridge, MA and has since cast a wider net – now operating 23 restaurants along the east coast as well as its own Quality Control Center on Boston Harbor. Legal Sea Foods’ iconic tagline, “If it isn’t fresh, it isn’t Legal!” speaks to its legendary fanaticism for seafood quality and safety. The restaurants serve over 40 varieties of fresh fish and shellfish throughout the year; the menu highlights quintessential New England fare, including its famous New England Clam Chowder that has been served at nearly every Presidential Inauguration since 1981. To learn more, visit legalseafoods.com.

About PPX Hospitality Brands

PPX Hospitality Brands is a Boston-based hospitality group that includes The Smith & Wollensky Restaurant Group, The Strega Group and Legal Sea Foods Restaurant Group. To learn more, visit ppxhospitalitybrands.com.

PPX Hospitality Brands – Quality Control Center (QCC):

Since the acquisition of Legal Sea Foods in December 2020, PPX Hospitality Brands continues its investment in the company’s Boston headquarters which houses a central commissary and processing facility located in Boston Harbor’s thriving Seaport at 1 Seafood Way.  With a steadfast commitment to food safety, quality, and consistency the company is dedicated to upholding best practices in sustainable sourcing and the highest standards possible for all of the company’s restaurant brands:  Smith & Wollensky, Legal Sea Foods and Strega Italiano.

Seafood processing, laboratory testing, fish-cutting, butchering, and homemade pasta-making are just some of the production processes taking place daily.  In addition, proprietary sauces, dressings, marinades, and Legal Sea Foods famous New England Clam Chowder are prepared and distributed nationwide daily.  The facility also serves as the company’s support center for all restaurants across the company, housing finance and accounting personnel, human resources, marketing, IT, beverage, purchasing and more.  Training and continued development programs are hosted in the company’s training center while the Culinary Team focuses on menu development in the state-of-the-art Test Kitchen.  This hospitality hub is central to the company’s growth and expansion in the years ahead.

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