Privacy Policy

Terms of Use and Privacy Policy Last updated: August 13, 2025

Scope of This Policy

Legal Sea Foods, Restaurant Group Inc (“Legal Sea Foods,” “we,” “us,” or “our”) respects your privacy and values your trust. This Privacy Policy explains how we handle personal information collected from your use of our websites at https://legalseafoods.com and affiliated pages (the “Site”) and any interaction with our website, services, products, or marketing content (collectively, the “Service”).

If you have any questions, please refer to the How to Contact Us section below.

Agreement to Terms

By using or accessing the Service, you acknowledge that you have read and accepted the practices outlined in this Privacy Policy and our Terms of Use. If you do not agree, please discontinue use of the Service immediately.

Information We Collect

We may collect the following categories of personal information:

• Identifiers: Name, email, phone number, account credentials
• Financial Information: Billing info and purchase history
• Demographics: Age, birthday (e.g., for birthday promotions)
• Audio-Visual: Profile images, if submitted
• Device Information: Device ID, browser, IP address, geolocation
• Internet Activity: Pages visited, time on site, referring links
• Voluntary Information: Surveys, forms, or direct communications

Some site functionality may be limited if certain information is not provided.

Retention Policy Transparency:

Data collected via third-party platforms is retained in accordance with each platform’s retention policy and as long as necessary for business operations.

Cookies and Tracking Technologies

We use cookies to improve site functionality and personalize your experience. These include:

• Strictly Necessary Cookies: Enable core features like account login
• Performance Cookies: Help us analyze site traffic and usage
• Functional Cookies: Remember preferences and past visits
• Targeting Cookies: Enable personalized advertising based on browsing behavior

 

We also use third-party services, such as:

• Google Analytics: Opt out here
• YouTube and Optimizely: For content and campaign analysis

 

Your Cookie Choices

Visitors can manage or opt out of cookie usage at any time via our Opt-Out Preferences Page. Users must explicitly opt out for us to refrain from collecting data. If you continue browsing without interacting with the cookie prompt, we may store your data under standard practices.

Do-Not-Track Signals

We currently do not respond to DNT browser signals.

Children’s Privacy

Our services are not intended for individuals under 13. We do not knowingly collect information from minors.

How We Use Personal Information

We use your data to:

• Provide and improve the Service
• Send marketing or promotional materials
• Manage loyalty or rewards programs
• Detect fraud and ensure security
• Comply with legal obligations

 

How We Share Personal Information
Definition of ‘Sale’ and ‘Share’: For purposes of this Privacy Policy, ‘sale’ means the exchange of personal information for monetary or other valuable consideration, and ‘share’ means the disclosure of personal information to a third party for cross-context behavioral advertising, as defined by California and other state laws.

We may share your information with:

• Service Providers (e.g., payment processors, IT support)
• Marketing & Analytics Partners
• Legal Authorities when required
• Business Transfer Entities in case of a merger, sale, or restructuring

 

We do not knowingly sell personal information of children under 13.

Your Privacy Rights (Your U.S. State Privacy Rights)

California residents (residents of other states may also have similar rights under applicable laws) may:

• Request to know what personal data we collect
• Request deletion of your data
• Opt out of the “sale” of personal information

To exercise your rights, visit: Do Not Sell or Share My Personal Information

You may also request that we correct any inaccuracies in your personal information.

Sensitive Data Disclosure
For clarity, we do not collect biometric information, health-related information, or other sensitive personal information categories as defined by applicable state privacy laws, unless expressly stated in this Privacy Policy.

The site does not collect or store precise geolocation data. GA4 may capture general location information (e.g., city or region) based on IP address – this is anonymized and not personally identifiable.

Notice of Financial Incentive

Legal Sea Foods rewards program, Legal Net Rewards, provides members with exclusive offers, discounts, birthday rewards, and other benefits in exchange for signing up and providing certain personal information, such as your name, email address, zip code, and purchase history.

Participation in Legal Net Rewards is entirely voluntary. By signing up, you opt in to the program powered by Paytronix, and agree to the use of your personal information as described in Paytronix’s privacy policy.

Global Privacy Control (GPC)

We recognize Global Privacy Control (GPC) signals as a valid opt-out request under applicable state privacy laws. If your browser sends a GPC signal, we will honor it as a request to opt out of the sale or sharing of personal data for that browser.

To access, update, or delete your data, or to verify your identity, please contact us using the information below. Authorized agents may submit requests on your behalf with proper documentation. Authorized agents may submit requests on your behalf with proper documentation, and we will require verification of your identity as well as proof of the agent’s authorization before processing such requests, consistent with applicable privacy regulations.

Accessibility

Legal Sea Foods is committed to making our website accessible to all users, including those with disabilities. We strive to ensure that our digital content and user experience are inclusive and usable for everyone.

Our website is designed and developed with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA in mind, and we continuously work to improve accessibility features and address any barriers that may arise. If you encounter any accessibility issues on our website, please contact us at guestservices@legalseafoods.com

 

Security

Massachusetts Compliance: We maintain a Written Information Security Program (WISP) in accordance with Massachusetts law (201 CMR 17.00) to safeguard personal information, including encryption of personal and financial data during transmission and storage, and access controls to protect against unauthorized use.

Breach Notification: In the event of a data breach involving your personal information, we will notify affected individuals and relevant authorities in accordance with Massachusetts General Laws Chapter 93H, as well as other applicable state and federal breach notification requirements.

We implement reasonable safeguards to protect your data. However, no system is 100% secure, and users should also take precautions to protect their accounts.

Links to Third-Party Sites

We may link to other websites. We are not responsible for their privacy practices and encourage you to review their policies separately.

Changes to This Policy

This policy is effective as of August 13, 2025. We may update it from time to time. Significant updates will be communicated via our Site or email where appropriate.

How to Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: guestservices@legalseafoods.com Mailing Address: Legal Sea Foods Restaurant Group 5 Drydock Ave, Suite 2010, Boston, MA 02210